The company said that sales of the brand were up 8.9% in the first three months of 2020, and showed year-over-year growth of 24% in the first three weeks of March 2020, as American consumers were drinking more beer and alcoholic beverages while staying at home during the emerging pandemic. Production of the brand was briefly suspended in April 2020 because of government orders to temporarily close businesses, although the sales of the brand had not been harmed by the brand name's similarity with the virus' name. Snopes and reported that the notion that the pandemic caused a sharp reduction in sales due to confusion over the name of the brand was simply false. Among regular Corona drinkers, only 4% said they planned to stop drinking the brand. However, the question responsible for the 38% statistic did not actually mention COVID-19 as a motivation, which might have instead simply indicated a preference for a different brand of beer.
The PR firm's news release said the survey was carried out "regarding their opinions about the popular Mexican beer brand, Corona, as a result of the deadly COVID-19 coronavirus that's spreading around the world". The survey of 737 American beer drinkers over the age of 21 was conducted via phone on February 25 and 26, 2020. CNN reported that a survey by 5W Public Relations said that 38% of Americans would not buy Corona "under any circumstances" because they associate the name with the coronavirus outbreak, and another 14% said they would not order a Corona in public. There was some reduction in the sales of the brand in China, but not in the United States (where the brand is much more popular than in China and where sales of the brand actually rose by 5% in early 2020), and the sales slump in China affected various brands, not just Corona. ( April 2020) ( Learn how and when to remove this template message)ĭuring the COVID-19 pandemic, the beer saw some controversy due to its similarity in name to coronaviruses. You may improve this section, discuss the issue on the talk page, or create a new section, as appropriate. The examples and perspective in this section may not represent a worldwide view of the subject. Corona was also the title sponsor of the SBK Superbike World Championship from 1998 until 2007.
Ĭorona and the Association of Tennis Professionals (ATP) had a 5½–year sponsorship in which Corona was the ATP's premier worldwide sponsor. Corona also sponsored the Mexico national football team. The teams sponsored by Corona are Atlas, Santos Laguna, Querétaro, Puebla, Chiapas, América, Pachuca, Morelia, León, Toluca, and Necaxa.
#Corona premier professional
In addition, Corona is a "second sponsor" for four of the top-flight professional football teams of Mexico's first division, Liga MX.
#Corona premier series
In the United States, Constellation Brands continues to sponsor boxing through Corona, most notably with undefeated featherweight champion Floyd Mayweather Jr.Ĭorona was the title sponsor of the LPGA Tour tournament Corona Championship (later Tres Marias Championship) from 2005 to 2009, and of the NASCAR Mexico Corona Series (now NASCAR PEAK Mexico Series) from 2004 to 2011, the most followed stock car racing series in Mexico.
#Corona premier full
( April 2020) ( Learn how and when to remove this template message)Ĭorona was a longtime sponsor of boxing in Mexico, including sponsorship of Saturday night fights on Televisa, but reduced its sponsorship after Anheuser-Busch InBev took full control of the brand. Unsourced material may be challenged and removed.
Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification. oz) bottles of the beer are also branded as "Coronita". In the United Kingdom, Canada, Australia, and the United States, smaller, 210ml (7 fl. The packaging is otherwise the same in Spain as in Mexico and the United States.
In Spain, the beer is branded as Coronita (literally, 'little crown'), as winemaker Bodegas Torres has owned the trademark for "Coronas" since 1907. A draught version also exists, as does canned Corona in some markets. PackagingĬorona beer is available in a variety of bottle presentations, ranging from the 207 ml (7.0 U.S. fl oz 7.3 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Mega). A truck in Mexico decorated with the Corona brand nameĪccording to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, corn, hops, yeast, antioxidants ( ascorbic acid), and propylene glycol alginate as a stabilizer.
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